What is eCPM?

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asked Oct 11, 2014 in Internet & websites by durjo (4,210 points)

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answered Oct 11, 2014 by durjo (4,210 points)
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

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